Meade And Lexus Join Forces

September 10, 2013

David Announced as  Lexus Brand Ambassador

lexus ambassador

TV star and international speaker has landed one of his best roles yet – as a brand ambassador for luxury environmentally friendly hybrid car brand Lexus.


In an exciting new twist to his skyrocketing career, the popular BBC celebrity has agreed to become the public face of the high-end ultra efficient hybrid car brand with Charles Hurst, Northern Ireland’s biggest car retailer.


Lexus has already been linked to a range of popular and influential role models, including global brand ambassadors Kylie Minogue, Ireland and British and Irish Lions rugby star Brian O’Driscoll, and former Formula One world champion Alan Jones.


A keen car enthusiast, supporter of sustainable energy and lover of luxury brands; the one-year deal will see Meade become the public face of Lexus Belfast as it rolls out the all-new Lexus IS range, which includes the new, innovative, carbon-saving, fuel-efficient hybrid models.


Meade, who took our screens by storm with previous BBC shows ‘Make Believe’ and ‘David Meade Project’, and who is shortly about to star in a new TV show on BBC 1, said he was thrilled to be involved with Charles Hurst in promoting Lexus, which he described as a “quality, cutting-edge and ground-breaking” brand.


“I’m often asked to take on many new roles in my career, but few are as attractive or exciting as becoming a brand ambassador for Lexus Belfast!” David said. “For a car lover like me, I’ve always admired Lexus. The cars, while slick, super-efficient and affordable, are also kinder to the environment. I’m certainly looking forward to getting behind the wheel and experiencing the hybrid technology for myself!”

floating lexus

Adrian Devitt, General Manager of the Lexus dealership at Charles Hurst, said Meade was already proving to be a great ambassador for the brand.


“People connect with David because he’s smart, charismatic, stylish and clever. You can also tell he’s an eye for something that little bit different. David has been a customer of Charles Hurst for years, so we know he loves cars. It was an easy match to make and we’re delighted to have him on board the Lexus team in Northern Ireland.”


David took to the wheel of his brand new Lexus IS 300h at Lexus Belfast showroom within the Charles Hurst complex on Boucher Road, Belfast.


The all-new Lexus IS range was unveiled to the UK this summer after being shown at the North American International Motor Show in Detroit. The range includes the first full-hybrid IS, the IS 300h, together with the 2.5-litre petrol-powered IS 250. Both versions feature rear-wheel drive and will be available with a further evolution of Lexus’s F Sport package.


Charles Hurst Lexus are open for orders from today, with customer deliveries from August, the third generation IS benefits from Lexus’ new focus on a rewarding driving experience and bold design, featuring the signature spindle grille.


The entry point to the new range is the SE, priced from £26,495 for the 2.5-litre IS 250, and £29,495 for the 2.5-litre full hybrid IS 300h.

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