The Meade Blog - Business

David Meade takes time to reflect on how one characteristic of our products can dramatically colour how it’s perceived by our consumers.

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David Meade shows how we are driven by group expectations and businesses armed with this information can be dramatically more effective at directing how their consumers behave in a situation.

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Is less really more

In this article, David explores how research is fast proving that less is really more, and that by decreasing your product offerings you can increase your sales by 600%.

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